Earlier, I wrote about the Dell OEM Partner Program, a pilot initiative that Dell OEM Solutions has recently kicked off in an effort to leverage that channel partner community to increase the capabilities available to OEM customers. Dell’s broad portfolio of desktops, workstations, servers, storage and services plus the stocking, international logistics, advanced financing and detailed customization capabilities brought by channel partners make for a powerful combination that can help any company focus the balance of product development spending on innovating around areas that will help them differentiate themselves in the industry.
But what about the other end of the partner spectrum? How can a company leverage bits, bytes and pieces from Intel, AMD, Microsoft, Red Hat, Fujitsu-Siemens, Seagate, Samsung, and all of the other makers of processors, software, hard drives, memory, NICs and other technology out there?
That is another area where Dell OEM Solutions is able to help. As opposed to engaging these technology companies individually, over 1300 companies look to Dell in an effort to make engagement with these companies and their products seamless. Why deal with a myriad of different product refreshes, changing roadmaps, product rebates, technology interactions, contracts and supply chains when you can engage with Dell and leverage our engagements with those companies, knowledge of their products and engineering resources directed at getting them all to work together in commercially available desktops, workstations, servers and storage products.
And we don’t just leverage standard products and processes from these vendors. We have spent over 13 years working with OEM customers and working to improve our product and service offering to them, based upon the capabilities brought to market by industry leading technology companies. In fact, we have recently joined into a relationship with a large technology company that has historically been used by other component companies or other technology integrators. While we cannot yet name this company, its technology is inside most of the Dell products that ship out of our factories. And by joining this alliance, Dell is looking to change the game by enabling the companies to work together to better meet the needs of our joint customers. In addition, we’re working together to jointly promote the message that it isn’t necessary for a company to start from scratch, create their own proprietary ASICs, bend sheet metal, code software, build new supply chains and create services organizations from scratch in order to go to market with a new product.
Stay tuned over the coming weeks for more information on this partnership and how it will help companies better leverage the capabilities of two of the largest technology companies in the world in their own end-user available products.