Mobile operators are under pressure to prove that their services are superior to those of over-the-top (OTT) and other non-traditional challenger service providers. Many operators, especially in Western Europe, are investing in a rich communications suites (RCS) as a means of positively differentiating their services through sticky content and evolved communications abilities such enhanced instant messaging, video calling, document sharing and social media connectivity.
Application modernization will be critical for technology vendors and mobile operators as they adopt RCS. Many mobile operators have grown through mergers and acquisitions, creating hundreds of duplicate applications on various infrastructures. Rationalization and modernization of legacy applications will be important for deploying RCS efficiently and cost effectively. Mobile operators have been offering RCS in the form of enterprise software packages, as well as downloadable applications. Moreover, applications supporting RCS are run both in Cloud-hosted environments and on-premise. A solid application modernization strategy will need to take all of these considerations into account.
How RCS will create a competitive advantage for mobile operators:
- As LTE networks get rolled out, operators will look to recoup their investments by targeting additional value-added services and niche products to a growing base of LTE end users.
Voice over LTE (VoLTE) will become an important offering. Mobile video services will become the hook, attracting users and enabling operators to compete with challenger voice over IP (VoIP) providers.
- The first wave of operators, mostly in Western Europe, have launched RCS services and are bundling them into their full service offerings. RCS strengthens operators’ platforms and allows them to compete as a premium service provider.
- The ability to integrate value-added services into a strong communications platform is necessary for satiating next-generation user demand. End users expect seamless interactive abilities and a broad choice of applications. Application Programing Interfaces (APIs) will be available to 3rd party vendors to enable them to offer their services to end user through the RCS platform to meet the growing end user expectations.
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