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This is a guest post by Douglas Mac, Director of Internet marketing at Sonasoft. We are pleased to have this thought leader share his insights on our blog.
We’re a growing startup company with a very strong software product, but we haven’t gotten that full customer traction yet. We’re Sonasoft, and we make email archiving software targeted to small and medium-sized companies. With the economy just showing signs of recovering (knock on wood), it takes time before our customers commit.
Sonasoft
We realized that one of the barriers our potential customers had was that we didn’t offer a ‘complete’ solution. True that our email archiving software stood by itself and was easy ...
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