For someone like me who spent ten years in the software industry and then moved to the world of hardware, ‘Cloud’ is bringing a welcome synergy to these two industries, especially for software vendors.
When I started in Dell OEM, I could not see at first the benefits for a software company on integrating hardware for their solution, and to sell this as a ‘Turnkey Solution’ or an ‘Appliance’ as we like to call it. I did learn that this is a viable go to market strategy for many, and will remain so. However, once we started talking about supporting our OEM customers on delivering their product as a Service (SaaS) ...


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